...
mvn archetype:generate -DarchetypeGroupId=com.whizzosoftware.hobson -DarchetypeArtifactId=hobson-hub-plugin-archetype -DarchetypeVersion=<archetype_version> -DarchetypeRepository=http://dl.bintray.com/whizzosoftware/maven -DarchetypeVersion=<archetype_version>
In order to determine what to use for <archetype_version>, go to the Hobson install directory and find the "bundle" folder. One of the files in that folder will be a "hobson-hub-core-x.y.z.jar". The corresponding archetype version will be x.y.0. For example, if the file is hobson-hub-core-0.8.1.jar, then the archetype version will be 0.8.0.
Plugin Naming Convention
The recommended naming convention for plugins is the form:
hobson-hub-<manufacturer>-<product>
for example:
hobson-hub-philips-hue or hobson-hub-lutron-radiora